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Social Media Ideas to Try
1) Create a branded hashtag to build social proof
Use social media to personify your brand while communicating directly with you singapore number customers. Your online reputation is essential. Create a hashtag for users to submit reviews and testimonials. This builds social proof without appearing too promotional or sales-focused.
2) Post Offers
You can promote deals and discounts on social media as part of your overall marketing campaign. This helps spread awareness and attract new customers who haven't tried your products or services yet.
3) Feature your clients on social media
Your existing customers are the best brand ambassadors, so showcase their stories by liking or sharing posts of them using your brand. Encourage them to talk about how your products have helped them. Encourage customers to share selfies with your products and create a hashtag to promote them.
4) Encourage user-generated content
This can inspire your community to create and share content about your brand , which can consist of photos or videos. You can create campaigns around product launches, conferences, and festivals, or make it an ongoing activity and keep great content coming .
5) Include calls to action
People are more likely to interact and engage with your brand if you include CTAs in social media posts. Ask them to sign up, subscribe, learn more, or leave a comment. This can increase your CTR, engagement, and the overall success of your social media campaigns.
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6) Conduct Surveys
People like taking surveys; it makes them feel like they matter to you. They matter because by taking your survey, you learn about your audience while increasing their engagement with your brand.
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7) Run a Giveaway with Influencers
Influencer marketing isn’t just a fad. Building relationships with influencers in your niche will increase brand awareness and build social proof. Research viable influencers in your niche and suggest a giveaway.
8) Go Behind the Scenes
You open several doors by displaying behind-the-scenes information for current and potential clients. First, you have the opportunity to keep them updated. Second, you can show off your team. And third, you become more approachable and accessible. You can expand your content and show off your personality.
Likewise, when potential hires visit your social media accounts, you can introduce them to your company culture, values, vision, mission, CSR activities, diversity and inclusion, and more.
9) Live broadcast
Surveys consistently find that customers like live streaming more than reading blogs or social media posts. Broadcast parts of any event on social media to create more excitement, encourage interaction with attendees, and showcase all the good stuff to those who couldn’t make it. You can chat with your customers in real time or include a live Q&A session. This helps you connect in a way that personifies your brand and makes the audience feel more connected to you.
10) Hashtags and Trends
Create a new hashtag for any event you're hosting. You can reply to attendees, answer questions, give directions to your booth, etc. Look for popular hashtags and trends and get involved. Everyone will be able to see how on-point you and your brand are while showing off your brand's personality. We've mentioned hashtags a few times on this list, but in this case, they can be both brand-building and practical.
11) Generate Expectation
Create a social media campaign when you’re about to launch a product, service, or event. You can give a sneak peek of your product or run a contest to find out what the product is all about. You want people to talk about your brand to build buzz and encourage future sales. Create posts, teaser videos, countdown posts, or even accept pre-sales. And yes, make sure everything has a dedicated hashtag.
12) Take advantage of all the features that social networks offer
We know this is a broad topic. But things like the Instagram Shopping feature are a game-changer for brands that sell physical products. If you’re one of them, you can tag products in your Instagram posts and stories through this feature. When customers click on the product tag, they’ll be redirected to a website to complete a purchase. Take advantage of this by showcasing products and limited-time deals or promotions in Instagram stories. These stories disappear within 24 hours, creating a built-in sense of urgency and encouraging customers to come back daily for new offers.
There are other similar features on sites like Facebook. And on Facebook, don't be afraid to launch a messaging campaign, delivering content based on each user's preferences.
13) Use Spotify for your marketing strategy
As Spicework points out, while Spotify doesn’t often come up in social media marketing discussions, you can use it to experiment with sponsored playlists, audio, video, or visual ads. Weekly playlists curated by employees can show the human side of your company.
14) Harness the power of video
Create video campaigns to demonstrate the uses of your products. You can do a simple demo or more elaborate videos exploring the features of your products. Be entertaining and informative. Whether your business has a YouTube channel, you're using video on your website, or you're taking advantage of features like video marketing on Instagram, showing people what your business is doing is highly effective and, in many cases, accomplishes what the written word or a static photo can't.
15) Explore the art of storytelling on social media
Using storytelling in your marketing strategy allows you to share personal, relatable, and compelling messages with your audience. Isn’t all marketing really about telling potential customers a story they can relate to? Emotional marketing is all about appealing to users’ emotions and creating memorable messages for your audience. Weave your story around your target audience and their pain points. Then, show them how your products/services can help them. We’ve written a whole post on the power of brand storytelling .
Use these ideas to include in your social media content calendar, create your own social media campaign, or tap into your creative side to develop even more effective ways to use impactful social media campaign ideas and attract more social media followers with your marketing efforts this year and beyond.