Blog
If your website relies on a blog to generate valuable content about your brand, you can use the metrics given above to measure your interaction, but we also ask you to take into account the following.
Subscribers. New or old subscribers. Keep adding them and watch their hospitals email list evolution over time; this will give you an idea about the quality and interest of the content you are producing.
Unsubscribers. Why do people want to leave your blog? Seeing this number, it's time to think about why these users have decided to unsubscribe and improve the content.
Downloaded eBooks. This metric will let you know which topics are of most interest to your users, as you will know which downloadable materials have yielded the most success.
With Lead Nurturing , that is, good automation of the emails that your brand sends, email marketing is an excellent option to generate engagement with your users.
To know the level of these interactions, we have the following indicators.
Open rate . This metric will tell you about the number of emails that have been opened by your users based on the number of emails you have sent. So we recommend that you find out the time when your customers actually check their email for the best results.
Click rate . This refers to the number of users who clicked on your email, so we recommend that you use CTAs , attractive images and links.
Submission rate. If the purpose of sending emails was to get your users to fill out a form, this metric will give you a clear number of how engaged they are with your brand.
Opted out. There are several types of emails that your brand can send: launches, newsletters, invitations, etc. Giving your users the option to unsubscribe from some of your communications is also a metric that, as with the blog, will give you an idea of what your customers are most interested in.
Social networks
It depends on each social network. There are metrics that give you a broad idea of how your brand's interactions are going, as well as formulas that, when applied, will give you results that will serve you exponentially.
Facebook. You can tell if your interactions are going well on this social network by the number of likes on the fan page, posts, shares, reach and reactions.
There are two formulas that can give you an idea of your engagement rate. One of them is the linear formula which is:
Engagement rate = likes + comments + shares / reach of the post or page
There is also the weighted formula, which goes like this and depends on your strategy; that is, if you value likes or shares more:
Engagement rate = likes + 2* shares + 3* comments / reach of the post or page
Twitter. You can find out your level of interaction on this platform by checking the number of retweets, mentions, likes, reach, followers and unfollows.
Just like on Facebook, there is a linear formula to measure engagement:
Engagement rate = favorites + retweets + mentions / reach of the tweet or profile
And a weighted formula:
Engagement rate = favorites + 2* retweets + 3* mentions / reach of the tweet or profile
On the other hand, it is important that you take into account how many follows and how many unfollows you have during periods of time that you can determine and thus see if the content you are producing truly attracts the attention of Twitter users.