This is exactly what we will understand in this article.
First of all, let's remember what the LGPD is.
The LGPD, or General Data Protection Law, guarantees the protection saudi arabia cell phone number so-called natural data. It was sanctioned as Law 13,709, on August 14, 2018 , and provides for the processing of personal data, including those processed in a digital environment. Its objective is as follows:
“Protect the fundamental rights of freedom and privacy and the free development of the natural person’s personality” _ Government Planalto
The law establishes guidelines on the collection, storage, processing and sharing of personal data by companies. Therefore, there are penalties for those who do not comply with the rules , which can reach 2% of the company's annual revenue, with a limit of up to R$50 million.
Data anonymization: what is it?
Data anonymization is the process of making some personal information anonymous.
This means that, once collected, this data will be secure and cannot be used to identify the person who provided it. Therefore, it is possible to use the data only for the purpose for which it was collected, without posing risks or insecurity to the customer.
This process allows companies to continue collecting data without violating the LGPD. In other words, anonymization is almost a condition for continuing to collect and process data without violating any law .
In the digital environment, anonymization can come in many forms. Within CV CRM, this is how you anonymize data so that it is removed from the lead or customer information:
image of the page ne anonymization of CV CRM data
What is personal data?
Before understanding what anonymized data is, understand what personal data is, as the second concept is essential to understanding the first.
Personal data is information that identifies a person or contributes to their identification. But it is not only complete data that we consider personal: snippets of information that, together, allow someone to be identified are also personal data.
Some examples of personal data are:
name;
registration of individuals;
e-mail;
age;
image.
What about anonymized data? What is it?
Anonymized data is data that can no longer be traced back to the person it originated from. According to the Government Planalto, under Law 13,709, anonymized data is:
“Data relating to a data subject that cannot be identified, considering the use of reasonable and available technical means at the time of its processing.” _ Planalto do Governo
data anonymization: close-up of hands typing on a keyboard and, above, icons representing website access logins.
Since anonymized data does not allow us to identify its owner, we often say that anonymization makes data no longer personal . In other words, anonymized data is no longer personal data, even though it was before anonymization.
As they are no longer personal data, the LGPD no longer applies to them. This way, we guarantee that they will be processed in accordance with the law, which is easy for you and safe for your lead.
Anonymization versus Pseudonymization
There are cases where anonymization can be reversed, which ends up being complicated to maintain within the LGPD. For this reason, there is the concept of pseudonymization or pseudonominization, also covered by the law.
This is the technique that allows you to anonymize data and then reverse it. However, this possibility is controlled by the institution that maintains and processes the data securely. In other words, it is not a technique for everyone , much less is it done without security and responsibility.