Customer data: Retail data french email address list analysis can help you understand your customers’ buying patterns and decisions. This allows you to tailor your marketing efforts accordingly.
Marketing data: You can evaluate the success of your marketing efforts through metrics such as conversion rates, click-through rates and return on investment (ROI) to measure the effectiveness. With this knowledge, you can tailor your marketing strategies to be more effective.
How is retail analytics data collected?
The first step in retail data analysis is deciding the best method to collect your data. There’s no one-size-fits-all approach when it comes to retail data collection, as no two businesses are the same. In fact, there are numerous methods you can adopt to get to know your customers’ preferences.
POS systems: Point-of-sale (POS) systems can capture detailed information about each sale you make, including the time and date of the purchase, the payment method used and the product details. You can identify trends and patterns in your customers’ purchase history, such as certain products rising in popularity at certain times of the year, and then optimise your marketing campaigns to reflect this trend.
CRM systems: CRM systems can offer more than just automation - they’re an invaluable data tool that can help you track the interactions you have with your customers. You can gain insight into their preferences, purchase history and previous communications (emails, chat logs, calls etc). This retail analytics data can inform your marketing efforts and boost customer retention long term.