B. Creating a Unique Value Proposition Now

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B. Creating a Unique Value Proposition
Now that you know your channel’s niche, it’s time to dig even deeper. You need to figure out your unique value proposition or, simply, the reason why your viewers need to subscribe to your channel.

Let’s say you decided that you’ll talk about fashion. But there are lots of fashion YouTubers already, so why should people watch your videos? The answer is to make your channel more specific or exclusively focused on a certain idea or theme. Instead of just making general fashion videos, you can be the channel that does a deep dive on historical fashion trends or target petite people in the US that are looking for sustainable and eco-friendly fashion.

By having a unique value proposition, it’s easier for your channel to stand out el salvador telegram the crowd. It’s particularly helpful if you are just starting out and want to make your mark on YouTube.

C. Defining Your Channel’s Goals and Objectives
Another thing you’ll need to do is to set some goals for your channel. You can’t just create content randomly. Instead, it’s better if you have a clear goal and objective that you’ll work towards. It will then be easier for you to plan and create your content if you have a clear direction.

Goals will vary from person to person, but it’s something that looks like this:

Do YouTube on the side as means of additional income
Be a full-time YouTuber
Create artistic, unique content
Produce 1 video per week
Share your knowledge to people and be known as a subject matter expert
Promote your brand to more people
Get more traffic to your website or social media pages
Connect with your audience in a more casual way
D. Understanding Your Target Audience
You’ll also need to know the audience who will watch your content. Figure out their demographics (age, gender, location), their psychographics (their interests, hobbies, motivations, goals), the type of content they like (do they like informative videos, or do they prefer funny and short ones), the other content creators they watch, how frequently they watch YouTube, and etc.