It is no secret that the Covid-19 pandemic has transformed our interpersonal relationships, the way we work, study and even our relationships. And in the corporate world, if we were previously accustomed to the VUCA world, with volatility, complexity, ambiguity and uncertainty, now we have the Bani concept.
If before it was believed that technology was important for building new businesses, with the arrival of the Bani world, this scenario undergoes significant changes and promotes a society that needs to deal with the fragility, anxiety and non-linearity of processes.
Want to know how to prepare for the Bani world? Keep reading the article!
What is the Bani world?
Those who believe that the Bani world arrived with the Covid-19 pandemic, back in 2018, when the business market noticed that it was undergoing a transformation from volatility to agility, from uncertainty to anxiety, from complexity to non-linearity and from ambiguity to incomprehension, are mistaken. In 2020, in the first year of the pandemic, the concept gained even more strength; the word Bani is an acronym that we will explore below.
Bittle – Fragile
If in the VUCA world, organizations already had to deal with jamaica email list market fragility, in post-pandemic societies this is even more acute. Currently, we are living with uncertainty, people are afraid of losing their jobs, the economy changes from one moment to the next, and diseases like COVID-19 are putting the entire world in social isolation. Therefore, people are building plan B more frequently.
Anxious
Not knowing what to expect in the coming months, employees become increasingly anxious. Anxious employees have difficulty making more assertive decisions, as the Bani world does not allow for prediction of events.
Non-linear – Non-linear
With the uncertainty surrounding the coming years, major plans end up not making sense, as no one has control over the actions that are occurring simultaneously in the world economies.
Incomprehensible – incomprehensible
Finally, the excess of information and its increasing speed means that it reaches people and creates uncertainty about how to act. As a result, employees have too much information, but they are unable to filter the information that is necessary.
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Vuca World vs Bani World
Some scholars believe that the Vuca world is outdated due to the changes that society has undergone since 2018, mainly with the acceleration of information processes and developed technologies.
However, volatility is still part of our lives and shapes a large part of our relationships, which ends up promoting fragility in business.
In short, the Vuca world says that there are countless interconnected factors and that they generate consequences in life in society, but it is not possible to have a ready response to deal with our actions when they arrive.
On the other hand, the Bani world warns us about information overload, which allows for fewer assertive decisions, after all, it generates insecurity and uncertainty. However, even though difficulties increase, technology comes to assist internal processes and make our daily lives easier.
How to prepare employees for the Bani world?
In order for employees to be able to deal with the uncertainties generated by the current situation, certain skills and competencies will need to be developed within the team. First of all, it is important to understand that employees have a personal life and that this can have a positive or negative impact on their professional life.
Thinking about reducing the consequences of the Bani world, companies must adopt strategies with reduced working hours, professional training programs, provision of benefits that match the needs of employees, salaries according to the position held and pay more attention to soft skills.
In a non-linear world, we need to have resilience to understand the processes and flexibility to deal with the uncertainties brought by the information of our time. If analog processes were predominant before, today they are hardly used.