Once the lead is nurtured enough that they decide to engage with your sales telemarketing data team – say, they request a demo or contacted sales with a question – they are known as a sales qualified lead (sql) or inbound lead. They’ve shown a clear intent to buy; now it’s up to your sales team to convert them.What are the differences between bb and bc lead generation?The longer research process that takes place before a lead expresses their interest, and the multiple stakeholders involved, sets bb lead generation apart from bc lead generation.
A bc lead can quickly give their information to a business they’re interested in, as they’re purchasing a product for themself. But for bb companies, the buyer’s journey is longer and the lead generation stakes are much higher.Since bb stakeholders intend to purchase a product or service for their business in the long-term, they usually engage in extensive research before they decide to give their information to you.