Increasingly in vogue, voice search echoes the growth whatsapp data of mobile and connected objects. Indeed, more and more brands are turning to voice objects such as Google and its Google Home. Voice search, long developed by Microsoft, Google and then Apple, aims to multiply mobile web requests. The goal is to streamline, optimize and meet a growing demand from generations Y and Z.
According to a Google UK study, 42% of Google users use voice search every day. But this same study shows that 75% of users use voice search at least once a week. We now know, thanks to Statecounter , that mobile has surpassed computer search worldwide since November 2016. Thinking about a mobile strategy is therefore becoming a real challenge for all B2B and B2C marketers. Even if today the mobile market in the USA, Europe or even France is behind that of the computer, it tends to catch up.
Therefore, the increase in mobile searches increases the rate of voice searches and generations Y and Z contribute strongly to this. Having a digital strategy around voice search therefore becomes a necessity for your digital strategy, because we do not express ourselves in the same way orally as in writing.
SEO Tribunal , one of the largest American SEO agencies, has published an infographic with 106 figures on voice search. This infographic teaches us a lot of things, such as:
That voice search is mainly used in the car (52.8%) or during an activity (21.3%).
The most searched themes are related to commerce (52%), information and personalized advice (48%). In the search themes, we find in 38% of cases the call to a customer service contact.