Let’s start the hashtag list off with the most obvious category – holidays

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Increase post engagement. When used properly, hashtags can increase the engagement levels of your posts. However, if you use too many hashtags, engagement can actually decrease. For Twitter and Facebook, you’re best to only use 1-2 hashtags, whereas on Instagram the optimal number of hashtags is 9.
Expand your organic reach. By leveraging trending holiday hashtags you capture the attention of people outside of your current audience who are searching for those terms.
Categorize content. Hashtags categorize the content of your campaign so that it is easily searchable. This helps you track the campaign’s content and identify opportunities to boost engagement.
Convinced that hashtags are worthy of your time this holida phone number lead season? Here are 97 of the best holiday hashtags to use in your campaigns, broken down by category.

Note: I have included the potential reach for each hashtag on Instagram to give you an idea of its potential.

Holidays

When using hashtags the key is to strike a balance between reach and specificity. For example, if you use the generic hashtag “#holidays” you will likely get lost in a sea of noise. Alternatively, a more specific hashtag such as “#holidaysale” still has considerable reach but the intent of the person searching for that hashtag is more refined.