It is unreasonable to assume you will experience the same explosive growth as many of my customers because every situation is unique. Then again, it can and does happen when you apply the right combination of knowledge, strategy, commitment and focus.
Creating a Product Marketing Funnel
Product Creation | 2 comments
Creating a product can be a daunting task. Creating a product marketing funnel, overwhelming! But here’s an approach that breaks the process down into more simple chunks. You can do this!
First, start by outlining the basic steps to accomplish the solution you’re offering . . .
For example Dave Ramsey has his “Baby Steps”.
Step two: Pay off all debt using the Debt Snowball
Step three: 3-6 months expenses in savings
Etc . . .
Simply create a one-page PDF with the steps and there you go – you dataset have your first opt-in offer.
From there, here’s how your funnel shapes up:
Lead Gen
It’s never too soon to start building a list. Don’t wait until your product is done. Create the best step-by-step outline you can. Turn that into a PDF “report”, download. Then expand on each point in your email follow-up messages. Price point: Free.
Lead Product
– Expand on the steps with 2-5 written pages for each step. Recording audio and video is great, but it brings additional technical challenges. Writing gives you control over the material and helps with developing your expertise. Creating your lead product means adding details to your basic Lead Gen process. Price point: $5-200