across as too intrusive a brand

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You will also find advice on how to involve them in this qualification process and not come

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Maintaining your base: the condition for sustainability
Finally, it is of course by maintaining a constant level of quality that you will be able to perpetuate the value of your base. And this involves several key steps.

CRM marketing e-commerce customer data quality
In the last few pages, we have compiled some fundamental actions to implement for regular maintenance of your CRM , as well as some more specific “commando operations” to trigger from time to time.

Beyond that, you will discover how Slow Cosmétique has considerably laos b2b leads reduced its base, to keep only the best. Which will naturally bring us to the vast subject of the deliverability of your emails (for which we give you some little home tips!).

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In conclusion
Whether it's to be more relevant in your communication, to increase your online or in-store sales, your turnover, your repeat purchase rate, recommendation rate... data is necessarily your best ally . As long as you decide to really involve it in your marketing strategy! So go ahead and discover how to make your CRM your strength, your pillar to offer your customers the relationship they really deserve!E-commerce marketing strategies that deserve a Golden Octopus (2/2)
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