Realistic SMART objective, an objective consistent with the company's priorities and capabilities
R is for Realistic. A realistic goal must be relevant to the needs and priorities of the company or team. This means ensuring that the goal is not only achievable, but also makes sense in the current context of the organization.
For example, if a sales team is already saturated with tasks and projects, the goal of " Double sales this quarter " is unrealistic even if it may be achievable. Indeed, it implies that the entire team will have to work overtime until the end of the quarter, which is not desirable for the team or the company. However, the goal of " Increase sales by 15% by the end of the quarter by focusing on sales automation " is realistic because it is based on available resources and a targeted approach: sales automation .
5. SMART time-bound goal, set a specific deadline to achieve your goal
T is for Time-bound. A well-defined time frame is nigeria phone number lead essential for creating a sense of purpose and motivation and for fostering effective project planning . A goal without a deadline can easily be put off, while a goal with a specific deadline helps keep your team focused on the task at hand.
Example of a time-bound SMART goal
For example, instead of saying “ Launch a new product ,” a time-bound goal would be “ Launch new product X by July 1, 2025, including a pre-release marketing campaign .” This timeframe provides a clear direction, facilitates time management, and allows for milestones and regular reviews to ensure the goal is on track.
Thus, by combining the five indicators Specific, Measurable, Achievable, Achievable and Time-bound, a SMART objective becomes a precise target that guides its team in the accomplishment of the project and offers clear benchmarks to measure the progress made. However, at the end of a project, it is nevertheless important to evaluate whether the objectives have been achieved in order to analyze the causes of a possible failure and to learn lessons for the future.