Create TikTok Ads

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To run TikTok ads, you'll need the TikTok Ads Manager . In just a few steps, you can create a customized ad tailored to your personal goals, and you can reuse these settings as needed. Below you'll find a graphic that briefly summarizes all 10 steps.

Step 1: Settings
Before you run your first TikTok ad, you need to create an ad account in Ads singapore phone number data Manager, which works similarly to Facebook and Instagram's Business Manager. It asks for basic information about your business, including billing and payment information.

Step 2: Creating the campaign
A social media campaign on TikTok is created in three levels: campaign, ad group, and ads. In the ad account, you'll find a "Create" button, which starts the ad. Here, you can choose between simplified mode and custom mode, with the latter offering some additional settings.

Step 3: Set a goal
As already mentioned, TikTok advertising can be precisely targeted. The first step is to choose between three different types of campaigns: awareness (for greater reach and visibility), consideration (more website visitors and interactions), and conversions (specific leads such as app downloads or store purchases).

Step 4: Choose a budget
The budget can be allocated either automatically or manually. However, it's recommended to set a daily or total budget for the entire duration of the advertising campaign and let the TikTok algorithm decide how best to allocate the budget within the campaign. For example, which ad group or ad delivers better results and then pushes that one additionally.

Step 5: Install TikTok Pixel
The TikTok Pixel allows for optimal tracking of advertising activities within a TikTok campaign. The code must be integrated into the website and can then track user activity. This allows for easy monitoring and future optimization. Here, too, the TikTok Pixel can be integrated manually or created automatically.

Step 6: Determine placements
Where should the TikTok ad appear? In addition to TikTok, there are also partner platforms and other apps where the ads can be displayed. Here, too, it's recommended to select automatic placement in TikTok's Business Manager and let the algorithm decide (keyword: marketing automation ). This generally leads to greater success and saves resources.