The importance of consumer behavior for companies

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There is a lot of talk about process automation and human-machine integration. However, it is essential that every company that wants to survive in the market focuses all its decisions on the needs of the customer, a strategy that many know as customer centric.

Analyzing consumer behavior is important for the effectiveness of several marketing strategies. Among them, the creation of personas , a tactic that improves your content production deliveries and raises the quality of your writing of articles and rich materials that seek to educate and impress customers.

In addition, this information helps to make the after-sales process more efficient . Paraphrasing Philip Kotler, acquiring a new taiwan mobile database costs up to 7 times more than retaining an existing one. In other words, it is an investment that adds value and increases your level of operational excellence.

Meet Dispara aí
In this content, you noticed that it is essential to improve your business's marketing with knowledge based on consumer behavior. In view of this, look for a WhatsApp automation platform to assist in this process and improve the way you serve customers.

Dispara Aí can help you achieve this goal with features focused on personalization and real-time data analysis . Discover the ideal solution for your company, contact us to learn more .