Tips for Starting a YouTube Channel

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1. Use an attractive banner and thumbnails
Your channel banner and thumbnails are your showcase, so make yourself noticed!

An effective thumbnail must be clear and precise, but also consistent with the video title. Adding to the challenge is that it must also stand out.

Attractive thumbnails on YouTube search page

Thumbnails are how viewers decide what to watch when browsing search results. This means you don't just need to explain what your video is about. You also need to differentiate yourself from the competition.

And many of your competitors are… very visible .

Evaluate what others are doing and try to stand out from the crowd. For example, australia phone number data choose a specific color palette or opt for minimalism to stand out in a sea of ​​neon colors and Impact fonts.

Check out our channel banner templates here.

2. Choose the perfect channel icon
A channel icon is like your own logo on YouTube. It should match your brand and complement your channel banner.

When choosing an icon, follow YouTube's image sizing guidelines to avoid distortion. Preview your channel on multiple devices to make sure everything looks good.

YouTuber JJ McCullough uses a cartoon caricature of himself as his logo to showcase both his art and his personality.

JJ McCullough cartoon caricature channel icon

3. Create playlists
Organizing and creating video playlists on YouTube is the best way to keep your viewer on your page.

YouTube playlists not only allow you to organize your related content into an ordered list, but also allow it to play automatically. Once one video ends, the next one starts... and so on. Say goodbye to channel hopping!

Financial advisor Max Mitchell , for example, adds all of his videos on tax-free savings accounts to a playlist, so his viewers can learn about the topic for hours without having to do anything.

TFSA Essentials Playlist by Max Mitchell

4. Create a trailer for your channel
When someone first discovers your channel, the trailer gives them a glimpse of your content. Make it special!

Just like the best Hollywood trailers, you can give your audience a sneak peek that will keep them hooked.

Assume the viewer is a complete stranger: introduce yourself and tell them exactly why they should subscribe. Keep it short and sweet: explain what your content is like and when they can expect to see new posts, like Yoga with Adriene does on her channel.