Black Friday 2024 was a major event for Yampi retailers, bringing important results and learnings about the consumption trends of Brazilian shoppers. In this Black Friday 2024 Report, you will see a detailed overview of our retailers' sales performance.
In addition, we present important data on the volume of orders, categories that stood out, and other curiosities that help to understand consumer behavior during this period of promotions. Check it out!
Main highlights of Black Friday 2024 at Yampi
The power of Yampi resources
Curiosities
Main highlights of Black Friday 2024 at Yampi
Black Friday 2024 was marked by a significant increase in the china phone number data volume of purchases, reflecting the strength of e-commerce and consumer confidence in the promotions offered. Check out the impressive numbers that highlighted the performance of Yampi retailers during the event:
Order volume on Black Friday 2024
148 thousand orders processed on Friday (21.35% growth compared to Black Friday 2023);
During Black Friday, from Monday (11/25) to Sunday (12/1), 697 thousand orders were processed on the Yampi platform;
In November, 2.5 million orders were created on the Yampi platform (a growth of 28.20% compared to the previous month).
Sales peak
Peak sales were recorded at 10:00 on Friday (11/29) , with an impressive volume of 9,575 orders processed: an average of 159 orders per minute!
This data highlights Yampi’s ability to handle high demand without interruptions or slowdowns.
Black Friday Sales 2024
There were R$31.31 million in GMV on Black Friday (20.23% growth compared to Black Friday 2023);
During the week, our retailers moved R$140 million in GMV (27.55% growth compared to the week of Black Friday 2023).
Categories that sold the most on Black Friday 2024
The most sought-after product categories that recorded the highest sales volume were:
Health and Beauty (41%);
Clothing and accessories (31%);
Home and Garden (7.8%).
The power of Yampi resources
During Black Friday 2024, Yampi retailers took full advantage of the platform’s features to boost their sales and improve the customer experience. Check out the most used features:
Abandoned Cart Recovery
Yampi's Cart Recovery tool helped retailers recover 21,100 orders, resulting in a total recovered value of R$4.94 million in the week of Black Friday 2024. On Friday (11/29) alone, this value reached R$968 thousand!
Order Bump
This feature, which allows you to add additional offers at Checkout, has reached historic numbers: 40,370 orders made by Brazilian buyers during Black Friday week had an Order Bump. A total of R$9.5 million more for our retailers!
This means that consumers approved the offers from Yampi retailers.
Read more: All about Order Bump
Transparent Retry
With the high demand for Black Friday, Transparent Retry ensured the success of initially declined transactions, avoiding lost sales due to payment failures. More than R$307,000 was recovered during the week of Black Friday 2024.