From the community fresh supermarket "Yonghui II" to the warehouse membership store, genuine discount store and other models, none of them have caused much splash. Only the "super species" born at the outlet of new retail have been highly expected by the industry. "Super Species" is benchmarked against Hema, which is positioned as a high-quality fresh food experience store. "Super Species", which carries the three labels of "catering", "retail" and "Internet", was once regarded as the representative of new retail. In the first year of the birth of "Super Species", its online transaction volume accounted for 1.
3% of the total transaction volume. In Yonghui japan mobile numbers Supermarket's financial report in 2017, it also mentioned the plan to open a new "Super Species" store. But the reality is that Yonghui Yunchuang, which operates Super Species, has suffered losses for years since its establishment and was spun off from the listed company at the end of the year. By 2017, "Super Species" only had 1 store. What is even more regrettable is that due to the disagreement between the two brothers Zhang Xuansong and Zhang Xuanning, the founders of Yonghui Supermarket, on whether "Super Species" should focus on "catering" or "home delivery", the two brothers eventually terminated the agreement of concerted action.
The failure of "Super Species" also represents the shattering of Yonghui Supermarket's "new retail dream". One of the reasons why "Super Species" is difficult to make a profit is that its operating costs remain high. Since "Super Species" is positioned in the mid-to-high-end market, it is very particular about site selection. It is reported that the rent of the first store of "Super Species" in Fuzhou is RMB 10,000 per square meter, which is more than times that of the general area. Yonghui Supermarket's financial report shows that the rental area of "Super Species" in various cities is not small, especially the rental area of stores in Guangdong and Shanghai is more than 200 square meters.