Also, rather than just upselling or cross-selling, it is important to constantly improve measures by going through the PDCA cycle. To achieve this, it is essential to create a system for collaboration between related departments within the organization, such as the team that analyzes customer data and the on-site marketing and sales teams. It can be said that methods such as upselling and cross-selling are unlikely to be successful if an individual or a specific team is acting alone.2023 Edition | B2B Marketing Trends and 5 Countermeasures Checklist
General Marketing
provides a clear checklist of measures to succeed in future BtoB marketing.
B2B marketing has changed dramatically in recent years due to number code philippines changes in consumer values, the development of digital tools, and the pandemic that began in 2020. We will look back at the trends in B2B marketing that have changed during this COVID-19 pandemic and explain the trends in 2023 and the measures that should be taken now.
The impact of the pandemic on B2B marketing
The spread of COVID-19, which began in the first half of 2020, had a major impact on the industrial sector, and economic trends remained difficult to predict due to measures such as non-face-to-face meetings, non-contact, and voluntary behavioral restraints.
First, it hit B2C businesses such as retail and food service, which are based on face-to-face customer service, hard, and in the manufacturing industry, production schedules were also disrupted due to restrictions on employees coming to work. Logistics was also delayed, and many manufacturers were hit hard by the collapse of the supply chain, with necessary parts not being available. The transportation and tourism industries also saw their performance deviate from their business plans, and were forced to make adjustments that were significantly different from the growth lines they had envisioned.