What do you think? I hope you now have a better idea of how to actually approach them than when you were just talking about "targeting the manufacturing industry."
Use cases for personas
So, in what situations can you actually use the persona you have created?
Use cases for personas
For example, "promotion." based on the target industry and demographic new mexico whatsapp number data, but when you actually set up a persona, you may be able to choose a different approach based on the "information gathering style" and "daily issues and worries" that you have.
"Content planning and production" is an easy-to-understand example. When creating content for owned media, your company's website, events, etc., you can concretely imagine the needs of the persona and the keywords and themes that they are likely to search for.
There are often different production staff for each content, such as events and white papers. If the persona has a solid common image, you can maintain the quality of the messages sent from your company and proposals to customers. Customers receive unified messages and proposals from the same company, so they are more likely to trust you.
In addition, by using personas in non-marketing tasks such as "sales" and "service development," you can help provide a consistent customer experience throughout the entire business.
In this way, persona setting is the starting point for optimizing marketing, but in terms of communication and proposals with customers, a wide range of usage scenarios are created.