6 marketing priorities leaders will obsess over in 2025

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The stakes are high for marketing leaders. Consumers are still price sensitive, with ever-increasing expectations for the brands they buy from. Executives and board members want to see proof of ROI in light of tight budgets. Creating a competitive advantage on digital channels like social media is getting harder. Internal teams are battling burnout and bandwidth constraints, despite being asked to do more with less.

With so many concerns, where do you go from here? To help you identify your most strategic focus areas, we’ve curated a list of the six most pressing marketing priorities you should have on your radar in 2025.

Optimize tools to create an AI-driven culture
Marketing teams who aren’t getting serious about AI are lagging behind. It’s no longer poland mobile database enough to just have tools. Organizations need wide-scale AI integration to anticipate customer needs and become best-in-class.

Sprout’s CMO Scott Morris put it this way, “Fostering a culture of AI within marketing (and beyond) isn’t just about adopting the latest tools—it’s about embedding AI into the way we operate day to day. With the help of AI, marketers can redefine their industries, create new markets and drive economic growth. At Sprout, we’re committed to ensuring our team not only understands AI’s potential, but is equipped to use it responsibly and ethically.”

The opportunity costs of not championing AI are extensive. According to Sprout’s 2024 Social Media Productivity Report, 63% of social marketers report manual tasks prevent them from doing high impact work. Almost one-third attribute their efficiency struggles to not having tools—or having the wrong ones.