Types of brand content social media users want to see on X

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Tailor content to each platform
Know your audience. Think about what your audience on each network expects to see from you. For example, if your Instagram followers consistently react well to short-form videos from your brand, repurpose more content into that format. Be sure to surprise and delight your audience with something unexpected every now and then too, such as a GIF or meme, so that your social network feed isn’t all the same.

Considering the right format for each social network is key because what works for one network isn’t going to be right for another. For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter). Instead, users want to see shorter videos under a minute on X, along with static images, text-only posts, GIFs and memes.


Don’t overlook emerging networks you’ve recently started using. Repurposing content philippines mobile database may provide an opportunity to increase your visibility on those networks and establish your brand as a leading voice in the space. Take Threads, for example. While only 15% of our survey respondents have a Threads profile, there’s significant potential for growth.

Use AI to save time
If you’re thinking about how to repurpose content for social media in less time, consider the many AI tools available that can help.

AI tools can enhance social media content creation by making new versions of tested formats. For example, marketers using Sprout Social can use our Suggestions by AI Assist tool to generate custom copy that aligns with their brand’s voice and audience preferences, supporting their copywriting efforts.