Acquire cognitive and contextual recall for purchase consideration
With the development of the Internet and social media, we are now in an age where customers can gather information and make comparisons on their own.
When introducing a service, you may have had the experience of researching, comparing, narrowing down your options, and making inquiries.
According to a survey, it seems that customers are gathering netherlands email list information themselves and narrowing down their purchasing options to a list. Brand recognition and recognition is necessary before this survey and selection stage, and by acquiring an image in the context and category within the market, the brand's influence and contribution will be greater.
For example, from a consumer perspective, there are various situations such as "I'm thirsty," "I feel like I want to feel a bit refreshed," "I want something to go with my hamburger, but what should I drink?", and "My kid says he wants something to drink." The more situations there are that make people think, "When I think of ○○, I think of that carbonated drink," the more likely it is that your brand will directly lead to a purchase.
2. Building trust and simplifying decision-making
Since the researcher is in charge of conducting the initial research and comparative studies, it is common for the customer's decision maker not to be present at the B2B business meeting.
The person in charge of collecting information proceeds with the business meeting, and the final decision is made in the form of a request for approval at an internal meeting.