This spirit is not only in line with the maritime culture, but also highly consistent with the brand image of Lincoln. Buick released a promotional poster using a very bold visual design, which brought considerable visual impact.The red car driving in the rough sea forms a sharp contrast with the white cruise ship, making the whole picture very eye-catching. The action of the car riding the wind and waves and following the cruise ship also shows the stability of the car in bad weather conditions. The whole scene design is dynamic and adventurous, highlighting the powerful power performance and courageous spirit of Buick cars.
Such an expression not only conforms to the theme of Sailing Day, but jamaica telephone code also well reflects the concept of the Buick brand. The overall color tone of the i release poster is mainly blue and black, which is coordinated with the color of the ocean and the watch, creating a deep and mysterious atmosphere, which conforms to the theme of sailing adventure and the brand tone. The slogan "The new maritime Silk Road wrist core leads China" is concise and powerful. It cleverly combines the historical concept of "Maritime Silk Road" with brand products. .
Food Festival on July 1 () Leverage elements and directions Elements: Colorful designs and patterns, food, ingredients, cooking tools, personalized illustrations, scenes of enjoying food, health concepts, environmental protection information Directions: Cooperate with other brands to launch joint products or packages. Tell warm, nostalgic or interesting stories between consumers, brands and food to establish emotional resonance. Combine traditional Chinese food culture to tell the stories behind the sources of ingredients and production processes. Promote healthy and nutritionally balanced diet concepts. Emphasize food safety and hygiene standards. () Leverage points Content should be novel and interesting Avoid homogeneity Avoid exaggeration.