want to stand out in today’s competitive market

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It is more than kilometers long and connects countless technology company headquarters such as,,, and K. In the early days, K invested a lot of budget to put a lot of interesting advertisements on the highway, such as "VI I. I", "KJ K", etc. At the same time, every billboard was repeating, repeating, and repeating the same positioning. How much is K willing to spend on marketing? Taking the data of 2017 as an example, the marketing cost was close to 100 million US dollars, while the total revenue of that year was only 100 million US dollars.



Of course, the huge investment also allowed K to jamaica phone number quickly increase its brand awareness in the early days. According to K's own statistics, at least half of the new employees admitted that they first heard of K from billboards. (: It is difficult to measure the effect of offline advertising with data. Onboarding surveys are the measurement method recommended by this person) In addition to the "boldness" that costs money, there are also "boldness" that does not cost money. K is a common marketing method used by American technology companies. The old enterprise-level software giants have always been the target of "attacks", and this time is no exception.



The previous article "Heroism + Game Chemistry: The Originator of Game Chemistry Uses Communities to Activate Millions of Users Worldwide" also mentioned that in the early days, ki also raised the " " to quickly increase brand awareness. As a representative of the emerging cloud database warehouse, engineers from k will occasionally post fierce evaluation posts on major forums to challenge the status of representatives of traditional database vendors. This provocation changed from the initial melee to rational technical discussions. Sometimes, if it gets angry, it will receive an official response. Over time, k has also established a certain reputation in the technical and analyst circles.