A bad website impacts organic search results and a company's sales and conversions.
A poor website is often the main reason why Digital Marketing results are below expectations. After all, the website is the one that centralizes the business information and it is through it that conversions are generated , whether online sales or registrations.
Unfortunately, there is no point in investing heavily in Google canada phone number list campaigns and competitive products/services if your website is not up to par. Therefore, you may be wasting money simply because you don't see a bigger problem.
But how do you know if your company's website is bad? Check out the points below to understand whether or not it's time to look for a new website !
1. The website takes a long time to load
If there’s one thing that’s bad for a website’s SEO, it’s a long page load time . Currently, 3 seconds is the ideal average time for a website to load. So if your website takes longer than that, it’s important to understand the reasons why it’s slow.
A slow-loading website typically has the following characteristics:
very large/heavy images;
slow server with high response time;
excess of unnecessary resources on the pages;
inappropriate upload format.
In some cases, good website optimization is enough to improve this point. In others, it is necessary to change servers or even throw the website “away” and develop a new one from scratch.
2. Confusing information hierarchy
If someone who doesn't know your product/service accesses your website, can they find the information quickly and understand what your company does?
This question may seem obvious, but we have seen many cases where the website is insufficient, both in content and organization , to sell the company.
This usually happens because of a lack of insight into the user or target audience. Often, the company is so used to technical terms or a way of presenting itself that it forgets to consider how confusing it can be for potential customers.
In other words, the website needs to organize and present information in a logical and objective way . And this is not as simple as it seems.
This makes the website confusing and the bounce rate increases , also compromising conversions .
3. Design that is cluttered and does not reflect the company’s unique features
Following the same logic as the previous topic, design can also make a website look bad. Good design has a direct impact on the user experience (UX) and the way information is presented.
Furthermore, it needs to reflect the personality and differences of the business, creating a direct identification with the public.
Finally, it is essential that the design also has an excellent presentation on mobile , otherwise your website will suffer SEO penalties and lose organic positioning.
4. Little or no information
Websites should not be static, even institutional ones. Contact information needs to be up to date , as does the company's presentation. In addition, investing in quality content , through a blog or articles, makes all the difference for SEO and page visibility .