Positioning and Google Ads – what are the differences between the two services?

[bitheerani319]

This time we will try to present what are the differences between the methods of promoting a website defined as a Google Ads campaign and positioning. Google Ads is an advertisement in the Google search engine, which consists in displaying the results of sponsored ads. Positioning, on the other hand, is all the actions that need to be taken to promote your website in Google search results below Google Ads ads. In the case of positioning, you have to pay for the time that the company dealing with positioning will devote to effectively promoting your website.

The article answers the questions:

What are the differences between an SEO campaign and a SEM campaign?
When is it worth positioning and when should you use Google Ads advertising?
What is cheaper: SEO or an advertising campaign in Google Ads?
Contents:

Detailed comparison - quick results with Google Ads
Keywords (phrases)
Results visibility
Google's Algorithm Update and How It Impacts Our Results
Monitoring activities
Operation time
Threats
Which option will be easier?
Where can we achieve the lowest possible advertising costs?
Detailed comparison - quick results with Google Ads
When it comes to the first effects, Google Ads campaigns will definitely c level email database better, because their effect is practically immediate . Right at the start of the campaign, the ad will appear on the first page of search results , when we offer the appropriate amount for its click. The system works on the principle of bidding , so the higher the bid we can offer, the greater the chance that the ad will be on the first page.

Positioning , however, is a time-consuming process . The effects can only be expected after a few months. The appearance of effects immediately high in the results will only be possible when the page has little competition. So if we care about the speed of potential effects of promoting the page , we should focus on a Google Ads campaign .

Keywords (phrases)
If we decide to run a Google Ads campaign , we can use a virtually unlimited number of keywords , but we must also take into account that the more phrases there are, the higher the costs of our campaign will be. It should also be noted that the ad will only be displayed for those phrases that we indicate in the campaign . In this way, we will show ourselves to people who are looking for specific information (for a specific phrase entered in the search engine). When running a Google Ads campaign, we have some control over which words will be important to us and when our ad will be displayed.