5. Not all social media metrics matter

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The fact is that micro-influencers (those accounts with less than 10,000 followers), especially if we are talking about niche ones, generate greater trust among their audience and that translates into greater interaction . In addition, the collaborations that can arise with them are characterized by being more authentic as well as affordable .

But TikTok is not the only social network where this happens, on Instagram the philippines whatsapp difference is much more evident as you can see in the following graph.



Having a lot of likes or followers isn't always going to translate into higher conversions. So, leave vanity metrics aside . They may be metrics that tell you that your content is liked and engaging, but nothing more.

There are other, much more important metrics that do indicate greater engagement from your audience, such as comments, survey responses, or website clicks. Therefore, our recommendation is that you focus and work more on these types of metrics.







6. Spoiler: You don't need to be on all platforms
Why waste your team's time and part of your investment creating content for a social network that your audience isn't on? You should optimize your resources and dedicate yourself only to those channels where your targ