You can use open rate data to reward

[Irfanabdulla1111]

If your emails are easy to read on a mobile device, your audience is more likely to open them again in the future, thus improving your open rate.

Use large fonts because they are easier to read and small images so they load quickly.

Call-to-action buttons in emails should be large so your audience can easily tap them.

3.- Segment your list
Many people still send emails to their entire subscriber list without segmenting them, which obviously lowers the opening rate in email marketing.

Segmented email marketing campaigns have a 14.37% higher opening rate than non-segmented campaigns.

Segmenting your email list means sending the right emails to the right people, based on their interests, purchase history, location, etc.

There are many ways to segment your list, here are a few.

Customer preferences and interests
The topic they are interested in or how often they want to receive your emails can give you clues on how to increase your email open rate.

By sending relevant content to your audience, personalized according to their interests, you will increase the opening rate of your email marketing campaigns.

Location
If you run local events or promotions, it's important to segment your email list based on where they are located.

New subscribers
By segmenting new subscribers, you can send them a welcome email explaining the advantages of being a subscriber or offering them the possibility of choosing the topics they want to be informed about.

You can also send a series of automated emails to start establishing a closer relationship with them, so they can get to know your brand and services better.

Opening rate
loyal subscribers who consistently open your emails and offer them special promotions, rewarding them for their commitment to your brand.

Abandoned shopping cart
You can create segmented lists with the emails of those people who abandoned their shopping cart to offer them a promotion or discount if they complete their purchase.

You can also offer them the chance to speak to someone from the sales department to clarify any questions they may have or to obtain further information about the products they have chosen.

Sales funnel
Depending on the stage of the sales funnel each subscriber is in, you can send one type email database usa of content or another.

Knowing what stage each customer is in can guide your email marketing campaigns.

4.- Choose the right time to send
Running your email marketing campaigns at the right time is essential to increasing your opening rate.

Every list of people has different habits, so the best time to send your emails may not be the same as your competition.