How to ensure a positive image of your company or product on the Internet?

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Advertising on the Internet is very different from marketing activities in the "real" world. On the Internet, you need to build a strong brand first and foremost, because all opinions about the quality of a given service or product spread here very quickly. Before using a specific offer, customers very often look for opinions about it on the Internet and make decisions based on them.

The article answers the questions:

How to ensure a proper company image while maintaining positive customer opinions?
How to encourage a customer to express their opinion about our company?
How do we enable customers to leave reviews about our products or services?
In effective online advertising, it is important to be aware of the great role that opinions play here . Some customers, when choosing an offer for themselves, are guided solely by them, not paying so much attention to buyer email list price or technical specifications of a given product. People running online stores are especially often convinced of this. Despite an attractive offer and convenient prices, it is very difficult to gain customers at the very beginning - precisely because of the lack of opinions about themselves.

Contents:

Why is there a lack of reviews?
Gaining positive feedback
Don't be afraid to ask the client directly
The process of adding a review
How to encourage a customer?
Specific Questions for Opinion
Appreciate the importance of customer feedback
Why is there a lack of reviews?
The lack of opinions about a given offer does not of course mean that the store offers bad products at too high prices. One of the main reasons for this is simply the fact that writing a longer opinion simply takes some time , which is why few customers are willing to do it. The entrepreneur should therefore find a way to encourage them to such activities .

Of course, sometimes it can turn out to be to our disadvantage. After all, customers, if they have a reason to do so, can also leave negative opinions . These, in turn, can have a very negative impact on the popularity and profits of any online store. As studies show, customers leave their opinions mainly in "extreme" cases , i.e. when the purchased product was really good or when it was terrible. On the other hand, a certain part of the opinions comes from less decisive people who cannot fully determine whether they were satisfied with the purchase.