We love a good play on words. The headline of this abandoned cart email from Madewell — These look good in your bag — really hits the spot. Then , you have the kicker subtitle: …but they would look even better on you.
Under the cut, Madewell will show you the items in your cart to help remind you of the items you wanted. It's a clean, elegant email that works on multiple levels.
Honestly, we expected more from Toys “R” Us. While the giraffe image is cute, it’s a bit too clip art-like, and multiple CTAs can be confusing. We like that the company thanks its visitors, but this email could have been spiced up with the addition of product images and engaging copy.
26. Booming Market
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Thriving Market will tell you how much you will save by purchasing your items from them compared to other sellers. Again, we have a blue CTA button with otherwise neutral colors.
27. BlackMilk
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We’re surprised that more brands aren’t using meme-style designs for their abandoned cart email strategy. This cute puppy grabs our attention right away. “Why did you abandon me?” the headline begs you to click the CTA below this screenshot and make overseas chinese in europe data a purchase. Here’s a great example from clothing brand BlackMilk.
28. Pacsun
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Many examples of abandoned cart emails use the idea that the consumer just forgot to pay. It is assumed. Instead of implying that the customer didn’t want the item, you are taking the position that the product is extremely desirable. Pacsun does a great job with copy and imagery that creates urgency.
29. Peak Design
Cutting-edge design
Here’s a friendly abandoned cart reminder email from Better Brand. The email includes the reader’s name, making it feel like a personal conversation. It also includes a picture of the product and highlights its benefits. The free shipping incentive encourages the reader to complete the purchase.