10 marketing books

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Do you want to win over your customers? We share with you a list of books that will help you sell and satisfy consumer needs.


1. The Starbucks Experience, Joseph Michelli
Starbucks, opened in 1971, initially sold coffee beans and equipment to prepare it, but then innovated by turning a routine activity into an extraordinary experience. After interviewing company executives, partners, employees and customers, the author discovered the five secrets that made this famous brand open more than 16,000 establishments around the world.
Original title: The Starbucks Experience
Year of publication: 2007

2. The 22 Immutable Laws of Branding, by Al Ries and Laura Ries
Branding is one of the marketing terms that became fashionable during the 90s. This book talks about the brand and its creation and development process. In addition, it brings together the experiences accumulated after applying marketing strategies and knowledge at Coca-Cola, Xerox, BMW, Federal Express and even Chupa-Chups. If you have in mind to create a brand and make it known, apply these 22 principles and make your client fall in love.
Original title: The 22 Immutable Laws of Branding
Year of publication: 2002

3. The Lean Startup Method, Eric Ries
This book presents a new way for companies to create and launch their chile phone number products. Before, you had an idea and, regardless of what the customer really needed, you put it into practice. Today, it is recommended that companies be more efficient in the use of capital and that they support human creativity more effectively. This method will allow you to know what your potential consumer really wants through continuous testing.
Original title: The Lean Startup
Year of publication: 2013

4. Guerrilla Marketing, Jay Conrad Levinson
At the time of this book's publication, the author was considered a pioneer with his unique "take no prisoners" approach to marketing, geared toward small and medium-sized business owners. After more than 20 million copies sold, it is one of the most important reference books for businessmen, as it has valuable business recommendations for marketers and management lessons for the entrepreneur in the 21st century.
Original title: Guerrilla marketing
Year of publication: 1983

5. Permission Marketing, Seth Godin
Companies have discovered that the strategy of distracting us from what we are doing (interruption marketing) has stopped working. Before, the consumer did not realize that this type of advertising was taking up valuable time, but now it is important to adopt the strategy of permission marketing that encourages consumers to accept advertising willingly. This book will help you create strategies to make your customer fall in love with your product.
Original title: Permission marketing: Turning strangers into friends, and friends into customers.
Year of publication: 1999

6. Blue Ocean Strategy, W. Chan Kim
Companies have always sought to compete with each other in order to constantly grow and win more customers. This book will give you another perspective on the strategies that have been put into practice over the years. Blue Ocean Strategy is a systematic approach to making competition unimportant. The leading companies of tomorrow will be successful by creating “blue oceans” of safe and growth-ready market spaces through innovation.
Original title: Blue Ocean Strategy
Year of publication: 2005

7. Inbound Marketing, B.Halligan and D.Shah
This term is used to describe a new digital marketing methodology, which has long been shown to give more and better results for small and medium-sized companies around the world compared to the traditional method. Marketing techniques such as sending emails, making calls and even advertising on the street are becoming less and less effective. Nowadays, consumers turn to social networks, Google and blogs to obtain the information they want. Increase your traffic, build and promote a blog and above all, take advantage of social networks to be found by your clients.
*Available only in English and online version

8. No logo: The Power of Brands, Naomi Klein
This book attempts to analyze the influence of brands in today's society. The author's mission is to explain the early stages of resistance to corporate dominance and the set of economic and cultural conditions that have given rise to this resistance. Her hypothesis is that when people learn the truth about corporate practices, they will oppose them.