7 ways to increase engagement on Instagram

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Are you interested in how to attract new followers on Instagram who will stay loyal and follow you regularly? The rules of success on social media are constantly changing, so it's very important to regularly follow the changes and test things on your profiles through regular posting.


There is no recipe that works for all profiles. The point is to diversify your target audience. If something works for your competition, it doesn't mean it will work for you.


Therefore, it is important to be active regularly and try different things to stay interesting to your followers.


As you know, for a large reach of your posts, the engagement of your audience is important.


What is "engagement" or the engagement of your followers?


It is when your followers actively respond to your content or profile. If a lot of your followers respond, you have a high level of engagement. If you have a lot of followers but not many interactions, you have an engagement problem.


How do you calculate your engagement rate?


The standard range for engagement on Instagram is between 1% and 5%. If you get more than 5%, you're doing great.


What is considered "engagement"?


Likes are the most basic interaction on Instagram. They are a positive sign of engagement, but likes don't tell us enough information.

Comments mean a higher level of engagement. They can also be a useful source of information and inspiration for future content.

Shares via DM or Stories prove that people are interested in your content and are happy to share it with their followers.

Saved content is like bookmarks. If people save a post, it has a positive impact on engagement.

Following an IG profile shows that they were attracted by the well-organized profile and interesting content.

Mentions allow followers to tag you in their posts or tag their friends in your posts. Both types of tagging drive high engagement rates.

Profile visits are a valuable but often overlooked metric. Edit your profile to attract your ideal customers.

Clicks on links in BIO or on photos (IG shop). They are very important for conversion on your website.

You can track all engagement using statistics on each post,

in Stories and full profile statistics.


Now that you understand what engagement on Instagram is all about, I'm sharing with you

7 ways to build a community of potential customers and increase your follower interaction.



1# MAKE SURE YOU POST REGULARLY ON INSTAGRAM (create a posting schedule)


The most important factor in your success on Instagram is showing up . Day after day. Week after week. Month after month. That's a fact.


It's easier to stick to a regular posting schedule if you have a clear structure. This will help you plan your content in advance. For example, you might decide to always share a customer review on Monday, a product pitch on Wednesday, and a video on Friday.


Use the tools available to make your job easier. First, monitor your Instagram Insights and find the most active days and times of your followers.


WHERE CAN YOU FIND STATISTICS?




By posting at the right times, you will easily achieve greater engagement from your followers. As a rule, most people are active before work or in the evening. However, this also changes, so it is important to monitor statistics (Insights).

Also use scheduling tools to save time. In my Instagram workshop, I will show you which tools you can use and how to schedule posts in advance.


2# POST CONTENT THAT NO ONE ELSE CAN POST BUT YOU

Your Instagram followers chose to follow you. They could have chosen address in new zealand anyone else, but they chose you. Why? Because you are unique. The secret to connecting with your Instagram followers is to focus on everything that makes you unique.


Try to share content that no one else can share.

Share detailed knowledge from your field.

Show the behind-the-scenes of your company.

Create a profile of your employees.

Offer advice that comes only from your own experience.

Don't hide behind logos and show your energy that is unique.


People will love to return to this kind of content because it is detailed, valuable, and irreplaceable.


EXAMPLE:

3# CREATE CONTENT WITH YOUR FOLLOWERS


Creating truly unique, attention-grabbing content for Instagram takes a lot of work. Luckily, you can take the strain off by incorporating other content ( user-generated content, UGC) into your posts.


Remember, you still want to showcase what makes your brand unique, but you can also sometimes post content that someone else creates for you – your followers. This content can be comments, reviews, ideas, photos of your products, etc. There are many possibilities.


Be creative and create great content together with your followers. To encourage followers to share your content, define a special hashtag and include it in your bio and all your posts.


Content created by your followers is also very useful for your ads. More on this at the end of August.


EXAMPLE:

4# POST A LONGER POST UNDER THE PHOTO


While I love emojis and beautiful thoughts, nothing can replace thoughtful, well-written text. The longer the text, the better. The average Instagram post is currently just under 500 characters long. You have 2,200 characters available .


Instagram content is mostly photos or videos. It's true that Instagram's goal is to capture as much video content as possible, but people still enjoy reading a good note, like a kind of micro blog. Tell a story. Make it yours, make it unique, and take your time to write it. Use interesting hashtags and add an interesting link that might lead to a longer post, such as a blog.



5# ASK QUESTIONS


One of the constants of social media is that everyone has an opinion. Everyone loves to share their opinions. An easy way to connect with your followers is to ask them what they think.


Instagram Stories are especially great for this. There are a lot of sticker options available that are designed to ask questions and spark conversations.


Your goal is to get at least a response, or better yet, a comment or a direct message (DM). The content of the question is of course up to you.


Some companies ask questions in their post captions or stories to spark discussion. Others use questions to educate their followers, or use questions for market research . You can learn a lot from your followers from these posts.


EXAMPLE:


6# REPLY TO EVERY COMMENT OR IF SOMEONE MENTIONS YOU, ALSO ANSWER EVERY QUESTION IN DM


A surprisingly small number of businesses that post on Instagram actually take the time to respond to comments and mentions. But a simple like or reply can have a big impact on your brand image.


Additionally, more and more people are treating social media as another channel for customer nurturing.


Of course, it's also important to adjust your comment settings, which automatically filter out offensive comments and turn off certain words and phrases or emojis. These settings can be used for direct messages and comments under posts. Learn more about this in the Instagram workshop.


Remember, it's important to connect with your followers, who not only want to follow what you have to say, but also want to be heard themselves.

This is how you build a community of like-minded people.