INFORMATION TECHNOLOGY AND SOCIAL RELATIONS

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“Technology has come as a highway for social relationships, the ease of finding old, new friends and people with similar interests through powerful profile relationship intelligence is the key to the great boom in online and even offline social relationships”, this is how Álvaro Vasques, WebAnalytics, understands the influence of information technology on social relationships.

Information Technology is the set of all activities and solutions achieved through computing resources. This set aims to produce, store, transmit, access and use information. With the faster development of these new information technologies, libraries and documentation centers have been modified, and it has also allowed the production of online newspapers, making access to information almost instantaneous.

Information technology has changed the way social relationships occur, according to Castells (2000 p. 17), “The information technology revolution and the restructuring of capitalism have introduced a new form of society, the buy realtor email list society. This society is characterized by the globalization of strategically decisive economic activities, by its form of organization in networks; by the flexibility and instability of employment and by the individualization of the workforce. By a culture of real virtuality built from an omnipresent, interconnected and highly diversified media system”.

These technologies shape society and have a profound influence on people’s daily lives, “the speed at which we update ourselves, how we are bombarded with information and the speed at which topics that were previously almost irrelevant spread. Today, we consume the same amount of information on the cover of the New York Times as we did in an entire year in the 1950s, and on social media we consume dozens of times more daily than on the cover of a newspaper,” explains Álvaro.