Value: Monetary Incentives
Customers respond very well to monetary incentives, as found by DMA, the main reasons customers sign up for emails are offers/sales (61%) and discounts (59%). Being effective, this is a very common value offered in exit intent overlays, used in different forms.
One time discount/coupon for this purchase
A one time, limited offer for any items the cust cell phone number database omer will purchase in this specific visit, presented when the customer is about to leave the site. If they come back another time this offer will be gone.
This incentivizes the customers to make a purchase during this visit and not wait for a later date. This helps to prevent both browse and cart abandonment and can appear at any page one the site.
Furthermore, having the customer fill in their email address to get the code, it helps you not only to capture their email address but to also be able to auto-apply the coupon code to avoid the coupon trap at the checkout.
Time limited discount/coupon
A time limited offer that expired at a certain time (i.e. at 6pm) or within a certain time using a countdown clock (i.e. in one hour).
Since this type of offer constraints the customer with a time frame, it induces a sense of urgency that stimulates the customer to make a quick purchase. The code for the offer should be exchanged only for an email address and should be automatically embedded during checkout.
To Convert Shoppers in This Browsing Session:
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- Posts: 98
- Joined: Mon Dec 23, 2024 3:44 am