How Much Does Your Customer Bring to Your Business? Lifetime Value Metric

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LTV or Lifetime Value is a very important marketing metric for your business.

And if you haven't yet paid attention to customer lifetime value, it's time to change that scenario.

How much time and energy does your company require to acquire customers?

After putting so much effort into winning over a customer, you need to know what to do to keep them.

After all, the company needs to think about creating new products that help the customer and keep them active in their relationship with the company.

If your business does not have this concern, it is time to review some köpa telefonlistor issues that will positively impact your revenue.

What is Lifetime Value?
This is a metric that helps you understand how much on average a customer will spend purchasing your products or services during the entire period of their relationship with your company.

To obtain this information, you need to have collected purchasing data from your customers for some time, aiming for more concrete results.

Lifetime value is not an immutable metric. On the contrary, this data changes along with changes in your business strategies. Therefore, it is important to always redo this calculation to ensure assertive results.

How Important is Lifetime Value?
Knowing the potential that each client has to invest in your business is very important, as it works as a diagnosis of the health of your company.

After all, lifetime value analysis is always linked to the comparison with Customer Acquisition Cost (CAC).

The higher the LTV in your equation, the better for your company, which is clearly making a profit in relation to the investment in acquiring customers.

Customer Acquisition Cost
As the name suggests, this is the company's cost to acquire new customers.

In other words, the amount that was invested in marketing and other sectors of your business to guarantee the acquisition of that new customer.