Design a post-purchase strategy

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Customers are most engaged with your brand immediately after purchase.

Defining these segments, through RFM analysis or other behavioral segmentation techniques, is the first step.

Once you identify first time buyers, you want to desi cell phone list gn a post-purchase strategy. The goal is to gain permission for future communication and prompt repeat sales.



We covered how e.l.f. use's their post-purchase campaign as part of their retention strategy here.



Below is their first email, sent after you complete a purchase.


Above, e.l.f. uses a variety of retention tactics to reduce churn embedded in their post-purchase email. Tactics include referral incentives, an invitation to join a loyalty program, and various offers such as Free Shipping.