CLM is said to be customer centric

[robiulhasan]

, or customer led, because customer engagements are triggered based off of customers' actions or inactions.


While industries and businesses differ on which customer sta cell phone database ges are important to them, generally they hit across five basic stages of a customer lifecycle. These are customer acquisition, engagement, retention, and loyalty.

Customer lifecycle management (CLM) best practices
Below is a short collection of customer lifecycle management best practices.

1. Unify and standardize customer data
Gathering data is the first challenge in successful CLM. The second challenge is unifying it.

Too often data gets siloed in their own systems. A web analytics platform for web, social and ad dashboards for acquisition, or a CRM for current customers, are a few examples of stage specific tools.

Luckily, this issue is being addressed. It is becoming standard for tools to expose APIs and allow brands more access to the data in non-proprietary formats.