Infoproducts: what they are and how you can create them

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The Internet has not only fostered the emergence of thousands of new tools and fields of study. Along with the expansion of the network, a democratization of knowledge has flourished, which is now transmitted through information products .

The niches are endless , and anyone can position themselves as an expert in a subject without showing any kind of credentials. A certainly dangerous context that, however, thousands of companies around the world are knowing how to take advantage of.

At MÁSMÓVIL Negocios we do a basic review of the concept of infoproducts , and we draw up a basic guide of advantages and methodologies.

Tips and tricks for creating information products with your company

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What are they and how do they appear?
According to a study by Forbes , this market was already croatia number data worth 107 billion dollars in 2015, and is expected to rise to 325 billion by 2025. We are talking about infoproducts , units of pedagogical information that are transmitted over the Internet.

For a product to be considered an infoproduct , it must be distributed digitally and automatically, and it must be based on the author's experience. It is, therefore, an anonymous teaching market that evolves according to the arbitrary logic of the ecosystem of the three double Vs.

The typology of these files is almost infinite and continues to increase over the years. It ranges from popularized e- books , to audiobooks , electronic courses , remote mentoring , and even webinars .

The flexibility of the network allows the creation of training courses for almost any existing niche. The zero cost of its creation encourages its proliferation, and also opens the doors for companies to seek the much-desired differential value in a paradigm of maximum competitiveness .

Benefits of information products
It doesn't matter if you don't know how to do it, or if you've never planned a path close to this market. If your company has accumulated some knowledge - whether from its activity or from its experience - you can start to develop it. But why do it?

Low opportunity cost
These types of materials can be created in a very short time, and offer an almost immediate return. The information products market is incredibly inflated, and this will allow you to differentiate yourself by bringing a minimum of professionalism to your products.

Passive returns
Once created, the infoproduct remains in existence over time without incurring costs for the company. In addition, they are usually associated with a snowball effect , whereby they grow as they are freely shared.

Injection of intangibles
Infoproducts will not bring you direct economic benefits, but they will support you with important pushes in terms of image and reputation. In the new 2.0 communication environment , the company must be a multidisciplinary entity capable of transcending sales to speak on a social level.