Visualizing fans who did not attend the event

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In the past, many inquiries were based on the idea of ​​"first disseminating information," such as "I want to collect customer email addresses" or "I want to create a membership registration system." However, now that understanding has improved, inquiries have changed to "How can we utilize the collected data?" and "I want to link member information with website behavioral history to communicate with customers in a way that suits them. " Interviewee: Mr. Higashiyama "CRM tools can be simply described as: you manage customers in a database, extract them based on certain criteria, and provide services tailored to those customers.


However, what's important with CRM is what you deliver to jamaica telegram database customers and what kind of experience you want them to have in building a lasting, positive relationship with them. CRM is really about using tools to think about how to ensure the overall direction of your customer relationships is going well," says Higashiyama. Synergy Marketing places emphasis on the aspect of CRM, " how long can we maintain a lifelong relationship with customers ?" Its policy is to communicate with customers based on this point and support the direction of their marketing activities.


Higashiyama explains how CRM works using a musical instrument store as an example. "For example, beginners who buy a guitar for the first time usually stop buying it after about a year. This means that the store cannot expect sales or replacement purchases of peripheral products such as picks and strings, making it difficult to keep them as repeat customers. So the music store launched an e-learning app for beginners, providing an environment where beginners are less likely to give up on guitar.