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For over 15 years, I have been involved in various digital marketing support projects, large and small, as a director/project manager, and have had many opportunities to realize the importance of "project management." We will introduce how the environment surrounding digital marketing has changed and the key points on how to incorporate "project management" into your digital marketing activities. <Table of Contents> Why is "project management" necessary for digital marketing now? What is project management and what are the benefits of its implementation? What changes should be made with the introduction of project management? Case studies Why is "project management" necessary for digital marketing now? This is because the environment surrounding digital marketing is changing rapidly, with the scope of work expanding and the number of internal and external stakeholders increasing, creating an increased need to plan the overall communication picture, including existing structures, in order to align everyone's perspective .


Rapid progress of digital shift Digital marketing is becoming ivory coast telegram database increasingly important in marketing activities. The growth in internet advertising expenses at Dentsu Japan ( also indicates that the digital shift in corporate activities is progressing rapidly. In addition, the COVID-19 pandemic has caused a rapid change in the business environment not only in B2C but also in B2B corporate activities, with economic activities that previously were conducted in real-world settings, such as face-to-face meetings, now shifting to online events, such as webinars, online events, and exhibitions, over the past year.


Until now, work has been thought of as being either online-only or offline-only, but now it is desirable to optimize the overall UX and communication to suit the user environment, whether online or offline. The difficulty of executing digital marketing is increasing As the digital shift progresses, the difficulty of implementing it is also increasing. The range of preparations required for ideal implementation, such as what needs to be considered and the environment that needs to be prepared, is expanding.