It leads to new sales

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First, decide on one email content to send to everyone who purchases each product for the first time, prepare a common template for each step, and other ideas will make it easier to continue using step emails. Step email scenario design examples for each situation From here, we will introduce some concrete examples of step email scenario design. Note that the delivery frequency of "xx days later" is only a guide. The actual frequency will vary depending on the characteristics of the product.


Design example 1: Repeat purchases on an EC site This iceland telegram database is an example of an e-commerce site that wants to encourage customers who have purchased sample products to continue making purchases. When a customer purchases a sample product, they become a member of the e-commerce site. The purpose of using step emails is to get members to purchase (regular products, not samples). Starting from the day the sample product is purchased, set up the step emails as shown below.


<Example of step email settings aimed at encouraging repeat purchases on an EC site> 3 days after purchase : Send a thank you email for the purchase and also inform the customer about the EC site member benefits. One week after purchase : Contact us to inform you that the sample product has been shipped. 2 weeks after purchase : A reminder email about using the sample product. Three weeks after purchase : We will provide you with related products (recommendations) that match the sample's first purchase.