Summary of the best ways to attract customers for the renovation business

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Identify your purpose 2. Decide on your target 3. Create a customer journey map to visualize your customers’ situations 4. Design scenarios that take into account the customer's stages 5. Create your email copy 6. Set up your distribution 7. Analyze the results, make improvements, and verify the effectiveness Points to note about step emails 1. Document the design of your step emails 2. Be aware of whether you can continue operations Step email scenario design examples for each situation Design example 1: Repeat purchases on an EC site Design example 2: Online application for entrance exams Design example 3: Guidance for seminar participation Tools required for step email operations Email delivery system MA CRM We recommend using "Synergy!" for step email operations! Step emails that are automatically sent based on customer actions Step emails are a system that automatically sends pre-prepared emails in sequence according to a set schedule, starting from the date a customer takes a specific action, such as the "date of free membership registration" or "date of first product purchase.


" The schedule is executed based on the number of days (time) that hungary telegram database have passed since the customer first took action. Step emails can be used in both BtoC and BtoB. For example, they can be used in the following ways: <Examples of step email usage> Providing supplemental information to potential customers who are considering a product to encourage them to make a purchase For existing customers who have purchased a product for the first time, introduce related products to encourage repeat purchases.


Encourage existing customers who have started using the service to become fans by explaining how to use the service. Provide support to existing customers who have started using the product to prevent them from abandoning the product Encourage customers who start using the free plan to switch to the paid plan by explaining its benefits. Since step emails are basically a way of approaching customers who have contacted you by taking some kind of action, they are sometimes called "follow-up emails.