In addition to this, it maximizes conversions, that is, it reduces new zealand email list the cost of acquiring a new customer (CPA) and increases the return on your investment ( ROAS , or Return On Advertising Spend ). Learn more here . What is the recommended daily spending budget for Google Performance Max? As you may have guessed, the Google Performance Max campaign type for a hotel needs a minimum budget to maximize the objectives, that is, increase direct bookings on your site (conversions). The advice, therefore, is not to go too far below €100 per day. You can do a simple calculation yourself to identify the most suitable daily budget for your hotel's campaign on Google Ads.
Multiply by 10 the cost of acquiring a customer (CPA) that you are willing to invest. Example: if your objective is to obtain a booking with a maximum spend of €15, you should set your daily budget to €150. Some experts recommend, however, not to exceed this budget by much to avoid the risk of obtaining lower performance. Another very important aspect is linked to the learning and optimization time ( machine learning ): make sure that the campaign obtains at least 50 conversions before applying changes. You can find more information here . What are the pros and cons of Google Performance Max for Hotels? One of the advantages of Google Performance Max is Smart Bidding , the ability, through artificial intelligence ( machine learning ), to optimize conversions, that is, increase the number of direct bookings to your hotel without increasing your spending budget.