That’s why website visitor tracking tools may be ideal for B2B companies that want to ensure they’re keeping leads from escaping through the cracks.
Benefits of Website Visitor Tracking
a VisitorIQ screen shows a list of potential customers and opportunities visiting your website
Imagine owning a brick-and-mortar store where only 3 out of 100 customers who walk in make their way to the till.
You’d probably want to investigate the reasons why and make sure your employees are reaching out to walk-in customers and helping them make a purchasing decision before walking out the door.
With website visitor tracking, you can reach out to website visitors who philippine pie telegram didn’t convert and pitch them on how your product can improve their lives.
Website visitor tracking data helps your marketing efforts too. Here are a few ways that visitor tracking can improve your marketing team’s effectiveness.
It costs more to convert outbound leads than inbound leads. Save your team time and resources by focusing on leads that are more likely to convert into customers by taking advantage of your website visitor data.
2. Provides data for ABM marketing
Account-based marketing (ABM) is a form of marketing that, instead of targeting a general customer profile based on demographics, targets a specific account or organization.
You can create an accurate persona for your ABM campaigns using the data gathered from your website visitor tracking.
3. Helps you optimize your marketing funnel
When you’ve identified your ideal client from website visitor tracking data, you have a realistic view of businesses that are actually interested in your services. This helps you tailor your marketing funnel to ensure that the ideal visitor converts into a lead.
The data you gather can also give you insight into potential leaks in your marketing funnel.
4. Generates insights into your ICP
You can use your website visitor information to understand where your ideal customer profile (ICP) is in the buyers’ journey. That allows you to adjust your marketing and sales pitch, understanding their pain points by tracking the content and