His response left me perplexed: “ There is a design thinking department in my company, and it does absolutely nothing!”
The funny thing was that he didn't answer my question, but simply conveyed to me his preconceived idea of what these people did.
And I, who understands nothing more than research when it comes to being a copywriter, had no choice but to go online in search of the answer.
It had to be something important if a company had invested in creating a department on that methodology.
And boy is it important!
From my fruitful research I have not only managed to resolve all my doubts, but I have also been fascinated by this way of working and the (apparently) incredible results that are achieved with it.
And since sharing is good, today I want you to know what design philippines phone code thinking is and how you can apply it to content creation, which is what I do.
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What is design thinking?
Design thinking is a way of working that attempts to solve problems that the end user may encounter in different types of products and/or services.
This definition is much clearer than if we translate it directly from English and just extract "design thinking", which also does not give much information about what it really means.
This working methodology has its origins at Stanford University in California and, although it was mainly applied to product development, over the years it has been adapted to different situations.
Today it is a powerful innovation tool through which processes, products and business models focused on a better user experience emerge .
What is design thinking for?
Design thinking has a very clear objective and consists of solving problems after carrying out an exhaustive analysis of the subject in question.
Let's say that now it's not so important how good something is, but how good that something makes the end user feel.
This methodology, although not new, is gaining a lot of