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Nowadays, research reports and results are presented in various formats, but the most popular format is PDF (Portable Document Format). This format is used worldwide due to its ability to maintain the format and layout of an original document, regardless of the viewing platform. In this article, we ...

Unsurprisingly, some companies have already turned to artificial intelligence (AI) to explore what the logos of the most recognized brands would look like if the animals depicted in them were brought to life thanks to this technology.

It is very difficult to work with children or animals to create ...

Neeva has shocked the tech industry by announcing the closure of its search engine . This company was a close competitor and had the opportunity to challenge Google's supremacy as a search engine, but it finally announces its closure.

According to The Information report , the company has announced ...

AI is rearing its head everywhere, including in the vibrant world of podcasting, where the voices heard there could soon be the product of this technology ( and they already are ). In fact, Spotify could be developing AI bots to replicate the voices of the most popular podcasters and thus generate ...

Drafting
Written by Editorial Staff May 25, 2023 at 10:44

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Havas Media Group , the media network of the Havas Group, in its commitment to the development of people, their learning and innovation , makes available to its entire team in Spain a new collective intelligence tool ...

In London, Canva founders Melanie Perkins, Cliff Obrecht and Cameron Adams unveiled their first European campus . During the event, which was attended by MarketingDirecto.com , they shared their regional strategy and revealed exciting data visualization integrations on the platform.

It's about to ...

In recent times, online casinos have revolutionized the way marketing is applied within the Internet. These ways in which casinos study the behavior of their players and offer personalized offers in terms of marketing are very interesting for other sectors and are setting a worldwide trend within ...

Since artificial intelligence (AI) came to the forefront of current events with the resounding entrance on the scene of the already ubiquitous ChatGPT , there has been talk (ad nauseam) about both the possibilities and the dangers lurking in the bowels of the most popular technology of the moment ...

具身广告领域的全球领导者 Ogury 今天推出了新功能，使品牌和机构能够通过与注意力经济领导者Adelaide Metrics 和 Lumen Research 的整合来利用创新的活动级注意力测量技术。

注意力是可见度的演变，它进一步决定了广告产生影响力和记忆力的能力。事实上，最近的一项全球研究表明，57% 的受访者认为，在广告活动中，注意力可以提供更全面的互动视角。但是，尽管用户对广告的关注度已成为行业的主要关注点，但尚无标准定义或通用方法来衡量它。同一项研究还强调，尽管大多数广告商都熟悉衡量注意力，但只有 47% 的广告商使用它来评估广告活动的效果。

因此 ...

在一个如此受营销和广告等时尚摆布的行业中，有时很难将麦子与谷壳分开，并且不被“炒作”的霓虹灯蒙蔽，这些“炒作”的声音既响亮又容易腐烂。目前围绕人工智能（AI）的“炒作”绝对是雷鸣般的，但从中长期来看，它似乎不会一直处于黑暗之中。

人工智能绝不是一种昙花一现的时尚，它蕴藏着可能是近代历史上最伟大的技术革命。人工智能大举进入市场后，营销和广告行业将发生翻天覆地的变化，人工智能与数据和客户关系管理（CRM）方便地结合在一起，将为广告商所采取的行动蒙上一层厚厚的神奇光泽。

Salesforce Connections活动的首场主题演讲集中讨论了人工智能对营销和广告的巨大影响 ...