SA Data

Also, rather than just upselling or cross-selling, it is important to constantly improve measures by going through the PDCA cycle. To achieve this, it is essential to create a system for collaboration between related departments within the organization, such as the team that analyzes customer data ...

Design points for B2B from attracting customers online to acquiring customers


BtoB websites include a "corporate site" that conveys basic information about the company, a "service site" that compiles information about products and services, a "recruitment site" that compiles information for job ...

What do you think? I hope you now have a better idea of ​​how to actually approach them than when you were just talking about "targeting the manufacturing industry."

Use cases for personas
So, in what situations can you actually use the persona you have created?

Use cases for personas

For example ...

Acquire cognitive and contextual recall for purchase consideration
With the development of the Internet and social media, we are now in an age where customers can gather information and make comparisons on their own.
When introducing a service, you may have had the experience of researching ...