SA Data

The insights from your competitor analysis can reveal strategic opportunities to help your brand outpace the competition. Focus on doubling down on what’s working well and closing any gaps that may be allowing competitors to get ahead.

Use these findings to develop a clear action plan, and share it ...

Transforming influencer marketing management
As brands go all-in on influencer marketing, they need a partner in streamlining end-to-end campaign management. The influencer marketing industry was valued at $17 billion in 2023 and is expected to to reach $20 billion this year. According to a Q4 2024 ...

The play: The #FourTheSeason campaign is a masterclass in leveraging the holidays to shift consumer behavior around what constitutes gifting while simultaneously driving PR for their expansions. The brand taps into our seasonal emotions, including nostalgia, burnout and the need for escapism ...

We’ve evaluated several tools based on features, usability and the depth of insights they provide. Here are some of the best X/Twitter analytics tools.

1. Sprout Social
Sprout Social delivers in-depth insights into account performance, audience engagement and content effectiveness across multiple X ...

From enabling employees to quickly share posts to equipping them with industry-leading content, Sprout helps brands turn employees into thought leaders and expand the reach of your brand story.

With our social media management platform, your team executes seamlessly across tactics to maximize your ...

There are many different types of TikTok challenges, but the main two types are branded challenges and community challenges. Branded challenges are challenges that relate back to your product or service and that your brand creates to engage your audience. Community challenges are started by creators ...

Rather than showcasing long-form scripted content such as an in-depth tutorial, these are meant to be quick videos for entertainment or education. You can select a cover for your Reel, so it seamlessly blends into your main feed’s grid style. Instagram profiles also have a Reels section that ...

Monitor official platform announcements, industry news and forums to anticipate how they may impact social strategies.

For example, when Reddit introduced new features like its Conversation placement for ads, you’d typically adjust your Reddit social listening techniques to gauge grassroots ...

The stakes are high for marketing leaders. Consumers are still price sensitive, with ever-increasing expectations for the brands they buy from. Executives and board members want to see proof of ROI in light of tight budgets. Creating a competitive advantage on digital channels like social media is ...

Tailor content to each platform
Know your audience. Think about what your audience on each network expects to see from you. For example, if your Instagram followers consistently react well to short-form videos from your brand, repurpose more content into that format. Be sure to surprise and delight ...