SA Data

The digital market is experiencing a moment of great effervescence in formats , segmentation possibilities and performance optimization for those who buy and sell media.

A great example of this phenomenon is LinkedIn. The world's largest social network focused on professional networking already has ...

It is not a fad to consider data scientist as the sexiest profession of the 21st century. Quite the opposite, because there are skills listed as sometimes overlooked by recruiters and even by professionals themselves, such as the ability to tell a good story, that is, narrative with data.

But if ...

The consumer journey influences the acquisition process. And since it is not linear, Brandformance generates value and guides the user to conversion.
By definition, consumer behavior is the study of the processes involved in the selection, purchase, use or disposal of products, services and ideas ...

One of the challenges that can appear on a company's path is customer relations . After all, managing the expectations and needs of different people who communicate through different channels is a task that can seem impossible.

When we talk about a company that involves education and has an impact ...

Implementing a customer relationship management (CRM) system is one of the main business strategies adopted by companies today.

Microsoft Dynamics 365 is one of the most widely used CRM software on the market, enabling complete management of the customer lifecycle, from acquisition to retention ...

Constantly improving the performance of business tools is crucial to driving business success.

With this in mind, optimizing your Customer Relationship Management (CRM) tool is a fundamental step to maximizing the effectiveness of your business operations. Whether it’s choosing a good tool, making ...

Every five years, the Brazilian government organizes a crucial auction to determine which financial institutions will be able to offer their services to new INSS beneficiaries. This bidding process, also known as the INSS benefit sheet auction, aims to select the banks that will be responsible for ...

Marketing professionals have a powerful tool at their disposal that not only helps them plan campaigns but also conduct and evaluate them: digital analytics, or digital data analysis.

The technology comprises techniques and tools to collect, measure, analyze and interpret data from interactions ...