SA Data

Keeping track of planned actions and staying focused on meeting annual objectives is a challenge for any company.

The OKR methodology can help your company develop digital marketing strategies, track them, and measure their effectiveness.

The OKR system is accredited by several of the world's ...

Not long ago, digital marketing agencies , and even companies that managed their own marketing, needed to perform many actions manually in order to design great marketing campaigns.

To do this, it was necessary to have entire teams made up of professionals who would support the development and ...

In the early days of brands, they acted as entities that produced products or sold services to customers without worrying about generating trust or brand positioning through the generation of content.


This situation has certainly changed. The high level of competition that exists today in almost ...

At the moment, many people are confined to their homes and many of them are still shopping, but this time… only online! How can I sell more at this time? What can I do to maintain my visibility on the internet and reach my target audience?

Throughout the article we talk about 5 strategies that work ...

Currently, more than 50% of people who make purchases on the Internet go to the Amazon search engine, leaving Google aside, and Amazon has gradually become the most important and recognized sales platform in the world. These data have led the company to launch its own advertising format, a format ...

What is the importance of technical support
Today, every company must take into account the importance of technical support to ensure a positive customer experience.

Taking care of consumers’ needs quickly and establishing a personal connection in the process is very important. In fact, in Latin ...

New marketing strategies require innovation and in-depth consumer research to become more convincing, attractive and effective. To this end, old-school marketing is beginning to embrace new forms of market research based on science.


Neuromarketing is one of the most widely used branches of science ...

Matrix of roles and responsibilities
When we talk about management, there are a series of tools available to make this task as effective as possible.

The roles and responsibilities matrix is ​​used in project management for the distribution of tasks.

In this post we explain what the RACI matrix ...

customer care what is it
Customer care is the quality treatment you provide to your customers throughout their interaction with the company. Through an emotional bond, customer care actions ensure that each user feels unique when purchasing a product or service.

You are probably familiar with the ...

Mental triggers
Mental triggers, psychological triggers, or “mental triggers” are stimuli (oral or written information, images, etc.) that influence a person when making a decision .

Knowing how to use mental triggers for sales is a way to direct your client towards the decision you want, which is ...